Privacy policy
Last updated: 28 August 2026
1. Who we are
Solarfy Ltd is responsible for the personal information described in this Privacy and Cookie Policy.
Solarfy Ltd is a private limited company registered in England and Wales.
Company number: 17324405
Registered office:
45 Melrose Road
Birmingham
B20 3ES
United Kingdom
Trading address:
Unit 2, Northside Business Centre
Wellington Street
Birmingham
B18 4NR
United Kingdom
Email: support@solarfy.co.uk
Our website is solarfy.co.uk.
2. Information we may collect
Depending on how you interact with Solarfy, we may collect and process information including:
- your name;
- billing address;
- delivery address;
- email address;
- telephone number;
- account information;
- order and purchase history;
- products viewed, added to your basket or purchased;
- payment and transaction information;
- communications with us;
- customer support enquiries;
- technical support enquiries;
- returns and warranty information;
- IP address;
- browser and device information;
- website usage information;
- marketing preferences;
- fraud and security information; and
- information you voluntarily provide through forms, reviews, surveys or other communications.
We do not normally receive or store your complete payment-card details where payment is processed securely by an external payment provider.
3. How we collect information
We may collect personal information:
- directly from you;
- when you place an order;
- when you create an account;
- when you contact us;
- when you request technical or customer support;
- automatically through our website and cookies;
- from payment, ecommerce and delivery providers;
- from marketing and analytics providers where permitted; and
- from other service providers used to operate our business.
4. How we use your information
We may use personal information to:
- process and fulfil orders;
- take and verify payments;
- arrange deliveries and collections;
- communicate with you about an order;
- provide customer support;
- provide product and technical support;
- process cancellations, returns and refunds;
- process warranty claims;
- manage customer accounts;
- prevent fraud;
- protect our website and systems;
- maintain accounting and tax records;
- comply with legal and regulatory obligations;
- investigate product-safety concerns;
- identify customers affected by a product-safety issue;
- issue safety notices or product recalls where necessary;
- improve our products and services;
- analyse website performance;
- understand how customers use our website;
- measure advertising performance; and
- send marketing communications where permitted.
5. Our lawful bases
We process personal information only where we have a lawful basis to do so.
Depending on the activity, this may include:
Contract – where processing is necessary to enter into or perform a contract with you.
Legal obligation – where we need to process information to comply with legal, tax, accounting, product-safety or regulatory requirements.
Legitimate interests – where processing is reasonably necessary for our legitimate interests in operating, protecting and improving our business, provided those interests do not override your rights.
Consent – where you have given consent and consent is required, including for certain marketing communications and non-essential website tracking.
6. Shopify and ecommerce services
Our online store is operated using Shopify.
Shopify and associated service providers may process information necessary to provide ecommerce functions such as:
- shopping baskets;
- checkout;
- customer accounts;
- payments;
- fraud prevention;
- order processing; and
- website functionality.
Where relevant, those organisations process information in accordance with their own applicable privacy terms.
7. Payments
Payments may be processed by Shopify Payments or other payment providers made available through our checkout.
Payment providers may process personal information necessary to authorise payments, prevent fraud and complete transactions.
We do not normally store complete payment-card details ourselves.
8. Delivery companies
We share information reasonably necessary to deliver your order with parcel carriers, pallet networks, freight companies and other delivery providers.
This information may include:
- your name;
- delivery address;
- email address;
- telephone number; and
- relevant delivery instructions.
9. Manufacturers and warranty providers
Where necessary to investigate a product fault, provide technical assistance or process a warranty claim, we may share relevant information with the manufacturer, distributor or authorised service provider.
We will only share information reasonably necessary for the purpose.
10. Other service providers
We may use third parties for services including:
- website and ecommerce hosting;
- IT and security;
- payment processing;
- accounting;
- email services;
- customer support;
- fraud prevention;
- analytics;
- advertising;
- logistics;
- fulfilment; and
- professional advice.
These organisations may process personal information either on our behalf or as independent controllers, depending on the service provided.
11. Marketing
Where permitted by law, we may send you information about Solarfy products, offers, news and services.
You can unsubscribe from marketing emails at any time using the unsubscribe link within the message or by contacting us.
Communications necessary to complete an order, provide customer support, deal with a warranty claim or communicate an important product-safety matter are not marketing communications.
12. Analytics and advertising
Where any consent required by law has been obtained, we may use analytics and advertising services to:
- understand how visitors use our website;
- measure website performance;
- understand how customers find Solarfy;
- measure conversions;
- improve our advertising; and
- display relevant advertising.
These services may include Google services and other advertising or analytics platforms where enabled on our website.
13. DNO information
Solarfy does not submit G98 or other Distribution Network Operator notifications or applications on behalf of customers.
If you contact us for product information required for your own DNO notification, we may process your order and contact information in order to respond.
We will not normally provide your personal information to a DNO unless you specifically ask us to do so or we are legally required to disclose it.
14. Product safety and recalls
We may retain and use customer, order, serial-number and product information where reasonably necessary to:
- investigate product-safety concerns;
- identify affected products;
- trace affected stock;
- contact affected customers;
- provide safety information; or
- conduct a product withdrawal or recall.
15. Legal and regulatory disclosures
We may disclose personal information where required by:
- law;
- court order;
- government or regulatory authorities; or
- circumstances where disclosure is reasonably necessary to establish, exercise or defend legal rights.
16. International transfers
Some of our service providers may process personal information outside the United Kingdom.
Where UK data-protection law requires safeguards for an international transfer, we will use an appropriate lawful transfer mechanism.
17. How long we keep information
We do not retain personal information for longer than reasonably necessary.
Order, invoice, transaction and accounting records may normally be retained for at least six years where required for tax, accounting, contractual or legal purposes.
Warranty and product-support records may be retained for the duration of the applicable warranty and for a reasonable period afterwards where necessary for claims, legal obligations or product-safety purposes.
Marketing information may be retained until you unsubscribe or until it is no longer reasonably required.
Analytics information is retained in accordance with the configuration of the relevant analytics service.
18. Your rights
Depending on the circumstances, you may have the right to:
- request access to your personal information;
- ask us to correct inaccurate information;
- request deletion of certain information;
- request restriction of certain processing;
- object to certain processing;
- request transfer of certain information;
- withdraw consent where processing relies on consent; and
- complain about how your information is being handled.
To exercise your rights, contact:
19. Complaints about data protection
You have the right to make a complaint to the Information Commissioner's Office if you are concerned about the way we process your personal information.
We would appreciate the opportunity to address your concern first, but you are not required to contact us before approaching the ICO.
20. Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
No method of electronic transmission or storage can be guaranteed to be completely secure.
Cookies and similar technologies
21. What are cookies?
Cookies and similar technologies are small files or pieces of information stored on or accessed from your device when you use a website.
They can be used to operate the website, remember preferences, understand how visitors use the website and measure advertising performance.
22. Strictly necessary cookies
Strictly necessary cookies are required for our website or services to function.
They may be used for:
- website security;
- shopping basket functionality;
- checkout;
- payment processing;
- account login;
- fraud prevention; and
- remembering your privacy choices.
Where these technologies are strictly necessary to provide a service requested by you, consent is not normally required.
23. Analytics cookies
Where required consent has been obtained, analytics technologies may help us understand:
- which pages customers visit;
- how customers navigate our website;
- where visitors come from;
- whether website features work correctly; and
- how we can improve our website.
24. Advertising cookies
Where required consent has been obtained, advertising technologies may be used to:
- measure advertising performance;
- measure purchases or other conversions;
- understand whether advertising resulted in a website visit or sale;
- limit repeated advertisements; and
- provide advertising that may be more relevant.
25. Functional cookies
Functional cookies may remember your preferences or provide enhanced website functionality.
26. Your cookie choices
When you first visit our website, you can manage non-essential cookies through our cookie consent controls.
You can accept, reject or manage categories of non-essential cookies.
Cookies requiring consent will not be activated until the appropriate consent has been obtained.
You can change your preferences through the Cookie Settings or privacy controls available on our website.
27. Browser controls
Most browsers also allow you to block or delete cookies.
Blocking strictly necessary cookies may prevent parts of our website from functioning properly.
28. Changes to this policy
We may update this Privacy and Cookie Policy when our business, technology, suppliers or legal obligations change.
The latest version will be published on this page with the date of the most recent update.
29. Contact us
For privacy enquiries:
Solarfy Ltd
Unit 2, Northside Business Centre
Wellington Street
Birmingham
B18 4NR
United Kingdom
Email: support@solarfy.co.uk